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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. First ask yourself, what demographics do these stakeholders fall into?

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

Making searching for funders and grants fast and easy. If you’ve ever run a search in Candid’s Foundation Directory , you’ve already interacted with our AI-driven PCS auto-classification capabilities. Powering Candid’s search technology with machine learning helps people quickly find information on potential funders and grants.

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. As more donors look for alternative ways to engage with nonprofits, chatbots are likely to become increasingly popular, especially with millennials and Gen Z who are more accustomed to interacting with technology.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.” Audit your content to evaluate how well your website meets user search intent.

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