[ASK AN EXPERT] If you can’t call and thank every donor, who should be priorities?
Bloomerang
JUNE 2, 2023
Because, despite all the research showing such calls increase donor retention and the size of future gifts , most nonprofits still aren’t doing it. You’d probably need to commit to doing this for at least three years to track how the lifetime value of donors called began to exceed that of donors not called. There’s no downside.
Let's personalize your content