Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

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Social Media Advocacy Guide Fundraising 37

Care2

SEPTEMBER 15, 2008

Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. All rights reserved.

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Social Media Advocacy Video Fundraising 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. com , Inc.

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Social Media Video Advocacy Web 28

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. Charity Water is a good reason to give especially if you like the freedom to drink bottled water or have clean water systems where you live. Great post. So busy reading.

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Social Media Charity Raise Advocacy 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com While the nomination is currently closed for this year , make sure to look out for when theyre re-opened. All rights reserved.

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Social Media Advocacy Case Study Online 28

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Making sure that online donations are possible on your website is very important. All rights reserved.

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Social Media Advocacy Fundraising Online 28

Care2

JUNE 30, 2009

Give them love – fast! Give them something to do! I agree that it is vitally important to give your supporters something to do next. Tell them about the issue without giving them an option to help in some way is a wasted opportunity. If you dont ask, they wont give. 60) Search « How Sticky is Facebook?

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Social Media Advocacy Online Tips 40

Care2

SEPTEMBER 8, 2008

Gives me hope! Melanie Guin MNM www.charitynetusa.com/blog September 16, 2008 | melanie Copyright © 2008, Care2.com Bigger and better next February :) September 12, 2008 | Steve Bridger Its always wonderful to see successful individuals who have dedicated their careers to nonprofit management. All rights reserved.

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Social Media Advocacy Video Fundraising 28

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

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Social Media email Advocacy Practice 28

Care2

FEBRUARY 12, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Social Media email Advocacy Case Study 28

Care2

DECEMBER 5, 2008

link] Regards, Mark South December 5, 2008 | Mark South Copyright © 2008, Care2.com If youre looking for some last minute help with your year-end fundraising, make sure you check out our Procrastinator’s Guide to Year End Fundraising. I wrote an article on my blog about recession proof fundraising, you might find it interesting.

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Convio Studies Social Media Advocacy 28

Care2

FEBRUARY 20, 2009

700 may not seem like much compared to the potential of online giving. However, for a mid-size city in the Deep South, this proves that online giving can go local. February 20, 2009 | David Morton Copyright © 2008, Care2.com Only three online donations came from previous donors. Very succinct, and (hopefully) replicable.

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Case Study Local Studies Social Media 35

Care2

OCTOBER 18, 2007

Austin’s main themes were: Integration with GetActive; new “Open” initiative; and Convio’s upcoming IPO I. GetActive Integration Austin said integration is continuing. The result is that the connector for Salesforce.com is “the strongest integration we’ve done,” he said.

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Convio Austin Social Media Advocacy 28

Care2

MARCH 23, 2009

May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com March 23, 2009 | Copywriter Steff EXACTLY what I need! Basic, but specific enough to implement. Thanks tons for sharing this info. It will be a great aid! All rights reserved. All Care2 terms of service and privacy policies apply.

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Social Media Advocacy Case Study Online 31

Care2

FEBRUARY 7, 2009

This is one of my favorite sections because it discusses one of the main reasons donors stop giving to charities -- they do not feel like they are connecting to the organization, or feel like theyre losing touch with the organization. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All rights reserved.

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Social Media Difference Advocacy Case Study 28

Care2

JANUARY 6, 2009

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data.

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Analytics Google Social Media Websites 54

Care2

MARCH 26, 2009

“People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com Charities shouldnt be afraid to keep asking. Keep up the great work on FrogLoop!

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Convio Benchmark Studies Social Media 31

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

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Newsletter Social Media Advocacy Case Study 28

Care2

FEBRUARY 13, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

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Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 17, 2009

In short, nonprofits need to develop an integrated strategy using email marketing, outreach and social media to brand their organizations and raise money. Online "values" advocacy is an especially neglected area of opportunity, adds McPherson, who wrote the recently published book "Digital Giving: How Technology is Changing Charity."

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Demographics Social Media Online Advocacy 45

Care2

JANUARY 15, 2009

Give Options: Offer subscribers a web version of your e-newsletter. This also gives your organization the opportunity to archive e-newsletters and allow web visitors to read your e-newsletters even if they don’t subscribe. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com by age, interest, activism level).

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Newsletter Social Media Advocacy Tips 51

Care2

MARCH 4, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carol Rados Copyright © 2008, Care2.com James OMalley: Why did you decide to host this competition? What were your goals going into the project? March 4, 2008 | Carie This girl is on the ball!

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YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. March 4, 2008 | Carol Rados Copyright © 2008, Care2.com James OMalley: Why did you decide to host this competition? What were your goals going into the project? March 4, 2008 | Carie This girl is on the ball!

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YouTube Generation Video Social Media 41

Care2

NOVEMBER 26, 2007

People want to be heard, so make it easy for people to show their support and give their opinions. One of the most useful aspects of the presentation was Rick’s focus on creative and strategic tips that you can implement immediately to improve your online and integrated fundraising programs. Copyright © 2008, Care2.com

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Social Media Advocacy Online Money 31

Care2

NOVEMBER 20, 2008

Integrated Fundraising Campaign or Program Honorable Mention: Human Rights Campaign Winner: Defenders of Wildlife Each year, Defenders sends out Calendars. November 20, 2008 | Jordan Viator Copyright © 2008, Care2.com This year they did something a little different. All rights reserved.

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Convio Social Media Award Advocacy 28

Care2

FEBRUARY 25, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

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Causes Facebook Challenge Social Media 38

Care2

APRIL 22, 2009

We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com EW: I think that the jury is still out on what we are getting out of it. Clearly there is value, but it can be hard to define.

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Social Media Twitter Action Advocacy 68

Care2

MAY 31, 2007

And an added bonus of the welcome series is that it can put to rest concerns about upsetting, and potentially losing, new leads by asking them to give money right away. The study found that not only did the initial hard fundraising ask increase giving, but churn rates were actually lower on this group as well.

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Social Media Advocacy Activities Active 28

Care2

MAY 14, 2009

Online Fundraising While online giving was up in 2008, as the economy tanked, year-over-year returns flattened and those who did donate gave less in the fourth quarter. May 14, 2009 | Eric Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

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Benchmark Social Media Studies Advocacy 28

Care2

NOVEMBER 15, 2007

Also, wed like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored todays event. Copyright © 2008, Care2.com You can check out a wrap up of their presentations by clicking here. To create a new comment, use the form below. All rights reserved.

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Interaction Social Media Advocacy Fundraising 28

Care2

MARCH 4, 2009

A good site gives users the information that they need quickly and efficiently. 3) Use Landing Pages Strategically: Landing pages should give an overview of each web section. Integrate any relevant and current “take action” items such as “sign the petition to stop Big Oil from drilling in the Arctic Refuge.”

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Social Media Content Practice Web 38

Care2

FEBRUARY 17, 2009

In short, nonprofits need to develop an integrated strategy using email marketing, outreach and social media to brand their organizations and raise money. Online "values" advocacy is an especially neglected area of opportunity, adds McPherson, who wrote the recently published book "Digital Giving: How Technology is Changing Charity."

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Demographics Social Media Advocacy Online 34

Care2

JULY 19, 2007

That is, Im giving money immediately, to something very specific and without the real sense of having a longterm connection or obligation. Kim Cubine, Adams Hussey & Assoc July 19, 2007 | kim cubine Copyright © 2008, Care2.com 60) Search « Innovative Uses of SMS: SMS for Lunch Campaign | Main | A. All rights reserved.

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Social Media Online Advocacy Mail 28

Care2

JULY 17, 2007

That is, Im giving money immediately, to something very specific and without the real sense of having a longterm connection or obligation. Kim Cubine, Adams Hussey & Assoc July 19, 2007 | kim cubine Copyright © 2008, Care2.com 60) Search « Innovative Uses of SMS: SMS for Lunch Campaign | Main | A. All rights reserved.

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Social Media Online Advocacy Mail 28

Care2

OCTOBER 13, 2008

i impllemented in future means i will give name to this as SHOI abbrevated as student helping organization of india,which was run by the students,students are the main aspect for this.In Please visit YouTube, give some good comment and rate it. have an idea which will changes the entire life of my state and india.if Thank You ;).

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Google Social Media Ideas Project 28

Care2

NOVEMBER 25, 2007

It seems that celebrities tend to give a campaign an extra edge. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com 60) Search « Seats Still Available for the Internet Advocacy Roundtable | Main | New Trend Emerging in Deceptive List Growth? You have a very, very interesting blog. Im sure I will visit again.

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Celebrate Social Media Advocacy Online 28