A Valentine's Day A/B Test Case Study in Action
Care2
FEBRUARY 19, 2013
It also has a basic e-retail store (housed and managed within their Convio website). We split our list in two (we use Convio Luminate) and sent two emails with different leads. For two years the marketing team has experimented with featuring e-retail at various points during the calendar year, or with various audiences.
Let's personalize your content