Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. Watch the video on YouTube.

Benchmark 48

Benchmark Convio Studies Summary 48

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Convio or Causes? More from the Convio Summit this week. A short case study about the Nature Conservancy uses e-metrics. And if you???re

Convio 50

Convio API Nptech Summary 50

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance.

Rate 139

Rate San Diego Open Benchmark 139

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Connection Cafe

MARCH 5, 2009

Along with some wonderful colleages from Convio, Event 360 and the Run Walk Ride Fundraising Council , I attempted to do some research that answered the question, "how can you raise more money with your event?". The rest of this post will only be a summary of the research. And we found some good stuff. It's worth the effort, trust me!

Money 20

Money Raise Metrics Rate 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Drop a comment or link back and I'll round it up for next week's summary. What do you think? And if you???re

Social Network 50

Social Network Nptech Tag Network 50

Care2

MAY 27, 2009

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies. The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59