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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Apply those lessons.

Lesson 59
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Social Media ennui

Zen and the Art of Nonprofit Technology

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’ve been using social media to actively promote my new science fiction books.

professionals

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Get More Out of AI, Start Chatting

.orgSource

You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Eliza was a natural language processing program created to explore the dynamics of conversation between humans and machines. It might live on your website, social media, product center or be integrated with one, or all of, your association management systems.

Las Vegas 221
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New on SSIR: #4Change Examines Social Media for the Climate Change Movement

Amy Sample Ward

For those that follow the #4Change twitter-based chats, this is a post recapping and highlighting our latest conversation on social media application in the Climate Change movement. Read the post below or visit the Stanford Social Innovation Review blog to comment. Lesson #1: Voice. Lesson #2: Action.

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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Video 140
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Listen First! Finding Networks and Connections in Social Media

Amy Sample Ward

What : An important part of your social media strategy should be listening for people and organizations who are talking about the issues you want to discuss.How do you know which networks will be most effective to reach your goals? Listen first and discover where the conversations are! Multi-channel conversations.

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Conversational Case Study: Myth or Fact - Can Small Nonprofits Win with Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

Photo by HeyDee Almost a year ago, Allison Fine and I finished a reflection paper on the lessons learned from the first America's Giving Challenge from the Case Foundation. This year, we are experimenting with incorporating social media techniques as part of the evaluation process for the second America’s Giving Challenge.