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Congrats Mark Horvath & Invisible People TV for Pepsi SXSW Challenge Win

Beth's Blog: How Nonprofits Can Use Social Media

Gary Vee , a social media celebrity champion and many others, helped this cause win the contest and receive a grant of $50,000 for Invisible People TV. Social media celebrity charity endorsements with social media rock stars helped raised the visibility of the contest and as a by-product, the different causes. Conclusion.

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Great reads from around the web on March 30th

Amy Sample Ward

Growing Virtual Roots – How our online efforts led to amazing offline results – A great case study in community organizing, on and offline, from Accelerate Brain Cancer Cure. "From But if you subscribed us to your organization's bulk email list without our permission, then you are sending us spam."

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Like any email action, you’ll want to measure the results to see if it makes sense to do it again. Email Weaknesses: .

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Online Community Meetup: The Five Steps to Growing an Engaged Online Community

Tech Soup

By getting people to share through online items that would become viral, like e-cards, petitions, contests, and so on, Care2 was able to and continues to grow its community; the proof is in their membership of 15.9 It followed up on that success by creating the Petition Site the following year.

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5 Email Sins to Avoid (Again)

sgEngage

And it’s more than likely spam, too. It could be asking to take a poll, survey, participate in a contest, or help spread the word for your organization. You need to have a follow-up plan for those who take action and those who don’t to maximize results. Following up gets results. No Segmentation. No Follow-Up.

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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

So each time we complete a major effort on these social media venues, we measure our results and report back on our progress. Our Flickr photo contest. is a good example of this philosophy in action; we could have held the contest behind closed doors and made people sign up in order to submit and view photos. The case I???m