Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2018

And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. While tweaks to the newsfeed are not new, this shift is a major change. Facebook has been criticized for its role in spreading fake news and influencing elections.

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NetWits

JUNE 20, 2011

Subscribe to the RSS feed ›. This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization.

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Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement.

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Nonprofit Tech for Good

OCTOBER 14, 2012

Rather than lamenting this new reality, a good social media manager will adapt quickly. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. 1) Facebook has decreased Pages’ Reach… again.

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Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? It’s been one heck of a long, drawn out launch riddled with false starts and confusion, but it does seem that at last the new Pages are finally here. That said, there are seven things that nonprofits need to know about the new Facebook Pages. Well, kinda.

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TechImpact

JUNE 24, 2014

But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. With new features being added to support nonprofits and their missions, Facebook’s usefulness to the nonprofit sector will only grow.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. Now, Facebook is saying you’re wrong.

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Nonprofit Tech for Good

DECEMBER 13, 2009

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. But small nonprofits are going have a harder time with the new Pages, at the very least initially, because: 1) Status Updates showing up in the News Feed to all fans is no longer guaranteed.

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Nonprofit Tech for Good

MARCH 9, 2011

Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. org :: facebook.com/350.org.

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Nonprofit Tech for Good

MARCH 14, 2016

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. That said, here’s how to get started with Facebook Notes. Go to Timeline > Offer, Event+ > Note.

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Nonprofit Tech for Good

NOVEMBER 14, 2010

Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. But a recent change by Facebook has me reevaluating my frequency in posting. Beginning November 1, users can now unlike your page directly from their News Feed.

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Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know. It’s time.

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Nonprofit Tech for Good

JUNE 17, 2010

As soon as Facebook launched Community Pages , I knew this day coming. The Facebook Team. Link to your Facebook Page from your official website. Put a Facebook Badge on your website or blog. [ Done - even though I think it looks messy! ]. Please use the following link to authenticate your Page.

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NonProfit Hub

JULY 23, 2016

It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed. This 2-step instruction is the easy part.

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Byte Technology

MARCH 18, 2015

One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. Like the “Like” Button.

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Whole Whale

JUNE 15, 2022

Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Grab the RSS feed at the bottom of the search results page and add to Google Reader. Feedly.com is a way to follow news thems and track multiple RSS feeds or blogs in one place. General Listening.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

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Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” But with Snapchat, users are accustomed to holding their devices vertically, and most won’t turn said devices to view content in a different direction.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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AFP Blog

MARCH 3, 2016

Facebook Now Ranks Live Videos Higher in the News Feed : "To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content. via Blog this'

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Wild Apricot

SEPTEMBER 25, 2009

We’ve talked recently about how to publish your Twitter updates to Facebook Page or personal Profile page. Now here’s a new Facebook application that can take your RSS-to-Facebook to a whole new level. And let's say you want to “mix and match” — to post RSS feeds ‘A’, B’, and ‘C’ to your personal Profile; and post.(

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Byte Technology

AUGUST 29, 2016

But now social media giant Facebook has put this exciting tool into the hands of anyone and everyone via their site, giving users the ability to broadcast videos to a worldwide audience with a couple button taps. Consider your content. First-time Facebook Live posters are going to make mistakes: it’s inevitable. Start small.

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Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. If you’re thinking about using one of those helper apps that lets you pre-schedule posts to Facebook, don’t do it.

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Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . The Instagram Donation Sticker is different from the Facebook Donate button because it is only available inside the Stories feature. Well, it depends!

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Nonprofit Tech for Good

DECEMBER 19, 2017

Facebook Fundraising Tools [ Conservation International ]. In the 1990’s, English made up 80% of web content. Today, 10 languages make up 82% of web content. The world’s most popular messaging apps are WhatsApp, Facebook Messenger, and Viber. Facebook Live Best Practices ]. Facebook Live Best Practices ].

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TechImpact

AUGUST 26, 2014

And what’s this I hear about teens leaving Facebook for other social networks, is this true? Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? 54% of Millennials use LinkedIn to read professional / business news.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

Last month, I had the pleasure of doing a session on Content Curation called “ What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good? But remember, covering breaking news is not about aggregating and pushing out more noise related to the event. Is your organization using news discovery tools?

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TechImpact

MARCH 10, 2014

Search engine result pages are difficult to grasp and take complete control of, while social media feeds become more saturated with our peers, Even more difficult and mysterious, especially to many of us in the nonprofit sector, is the search engine and where it places our websites and social media outlets on those first few pages.

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TechImpact

MARCH 20, 2014

These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days. Here are a few tips that can help smaller nonprofits create more content, better utilize social media, and get more interactions.

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Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. Facebook Paper, released in February for the iPhone, is a whole new way to browse the social media network. While the Facebook app is more focused on personal interactions, Paper is centered around news and multimedia.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. In early July, Facebook announced that it will include mobile data. Is it that simple?

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M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . Color Choices.

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