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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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Taxonomy for Better UX: Expanding People as an Axis

Velir

Taxonomy plays a vital role in your website’s user experience. Taxonomy itself helps you better organize content when you use it in content management and information architecture. A taxonomy contains axes, which is defined as a specific category and its metadata. Design & UX

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

For example, include any details on how that KPI may impact other projects or results. 7: Your Taxonomy Isn’t Organized In a Useful Way Challenge : Digital closets are a lot like physical closets. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering.

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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. Are you tagging your content, products and events? Analyze Performance.

Analytics 169
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NTEN's Website Redesign: Survey results from the community

NTEN

Lots of users find NTEN content to be of high-quality, but it needs to be presented in a design that’s easier to digest and more attractive as a place to return to more often. More visual content would make the site much more useable, appealing, and easy-to-read. In general, people were able to conduct transactions (i.e.

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What is the scaffolding for learning in public?

Beth's Blog: How Nonprofits Can Use Social Media

The content doesn’t only include “finished&# reports, but also works in progress like the the Goldmine Research project. You can learn in public in different ways – self-directed individual learning, with a peer group or in an organization, or as a network or entire field practice. .

Public 103
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Social Architecture Part 2: Hierarchy, Taxonomy, Ideology (and Comics)

Museum 2.0

Jeremy Price offered a comment on my last blog post with a link to an excellent article by Lee Shulman on the uses and abuses of taxonomies in educational theory. As she puts it: Taxonomies exist to classify and to clarify, but they also serve to guide and to goad. … So here’s a reenvisioning of this hierarchy as a taxonomy.