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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. We consulted with experts within education from K-12 to advanced academics.

Strategy 221
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Strengthen Your Core—8 Competencies for Success in Digital Markets

.orgSource

As a consultant, I’m in the business of giving advice. The post Strengthen Your Core—8 Competencies for Success in Digital Markets appeared first on.orgSource. The post Strengthen Your Core—8 Competencies for Success in Digital Markets appeared first on.orgSource. We identified eight traits […].

Digital 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246
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Heller Consulting Acquired By RKD Group

The NonProfit Times

The growth at fundraising firm RKD Group in Dallas, Texas continues with the acquisition of Heller Consulting, a strategy, planning and implementation provider of nonprofit technology and leadership training. Heller Consulting will operate as a subsidiary of RKD Group. Financial terms of the acquisition were not disclosed.