Use the Word “Profit” to Get Your Board’s Attention!
BoardAssist
SEPTEMBER 16, 2014
The problem for many nonprofits, according to fundraising maven Gail Perry, is that the decision makers look at fundraising as a “cost center” and not as a “profit center.” In this week’s guest post, Gail tells us how to fix that. Use the Word “Profit” to Get Your Board’s Attention! Try using the word “Profit.”.
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