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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

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New on SSIR: Global Tools for Going Local

Amy Sample Ward

. —– I truly believe that in all communications, information sharing, marketing and even community building there is a natural balancing between more-and-more-global and more-and-more-local. Social media may connect people around the world but it can also connect them locally. FourSquare. Meetup Everywhere.

Local 143
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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Since then, Stacey has become an indispensable member of our staff, leading our community programs and inspiring us to think in new ways about how we can build social capital in our community. I chose to focus my thesis on Community and Civic Engagement in Museum Programs.

Museum 49
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Joint Statement from Museum Bloggers and Colleagues on Ferguson and Related Events

Museum 2.0

Gretchen Jennings convened a group of bloggers and colleagues online to develop a statement about museums'' responsibilities and opportunities in response to the events in Ferguson, Cleveland and Staten Island. Museums are a part of this educational and cultural network. Where do museums fit in? Here is our statement.

Museum 52
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Guest Post: Weaving Community Collaborations into Permanent Installations at the Denver Art Museum

Museum 2.0

Earlier in 2013, I was amazed to visit one of the new “Studio” spaces at the Denver Art Museum. The Denver Art Museum is no stranger to community collaborations, but we’ve been dipping in our toe a little more deeply when it comes to developing permanent participatory installations.

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Museum 2.0 Rerun: Inside the Design of an Amazing Museum Project to Capture People's Stories

Museum 2.0

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead.

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The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. And so, in this post, a few findings, and more questions. Many museums, big and small, thrive on events. This isn't true for every museum.

Museum 53