Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. Though increasingly rare to find an auto-generated, unclaimed page, they do exist.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

The Modern Nonprofit

MAY 4, 2021

Social media is essential to the livelihood of any organization, big or small. You can get creative with what you post when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Facebook is a good bet for most organizations since it leads in popularity with 1.65

Social Media 111

Social Media Strategy Media Social 111

Care2

JUNE 23, 2012

However, Zarella found that text generates more comments on Facebook, which I believe is much more valuable then a passive “thumbs up, see ya later.” BTW I think email is still one of the most effective online channels and if you are looking to grow your email list, definitely check out Care2.). Links were the least Shared.

Comment 77

Comment Studies Facebook Share 77

Nonprofit Tech for Good

JULY 21, 2019

The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). 91% of organizations stopped acknowledging recurring gifts by month three ( NextAfter ).

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Stats Social Media NGO Media 279

The Modern Nonprofit

JANUARY 25, 2022

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. Facebook’s Pages feature is specifically designed for organizations to use and customize, and is a great way to connect with your supporters and garner “likes” and recognition.

Social Media 98

Social Media Platform Media Social 98

Zen and the Art of Nonprofit Technology

APRIL 10, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Twitter and Nonprofits April 10, 2008 This actually was a post to the Progressive Exchange discussion list. I love twitter, which in some ways surprises me, and in some ways doesn’t. Sure, why not.

Twitter 100

Twitter Nonprofit Demographics Open Source 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Media Cause

JANUARY 26, 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. Included in the comments? Happy New Year, and welcome to 2024!

Trend 59

Trend Social Social Media Influence 59

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. What is the objective of the Twitter campaign? Because of the project’s scale, we opted to use Twitter as our communications channel instead of Facebook. We identified two quantitative success measures, Twitter impressions and content sharing.

Measure 103

Measure Twitter Campaign Celebrate 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. A list of active Twitter users who do summer learning programs and their members.

Training 97

Training Train Survey Twitter 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Two donors were former colleagues who also have Twitter accounts. Definitely.

Nashville 97

Nashville Twitter Blogger Contest 97

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

Social Media 66

Social Media Twitter Media Social 66

NetWits

APRIL 10, 2011

. “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition. Affiliate programs, organic search traffic and even offline advertising scored higher than social. Social Networking Adoption by Non-profits.

Facebook 260

Facebook Fundraising Work Comparison 260

Nonprofit Tech for Good

JULY 14, 2014

It’s very common for nonprofits to assume that volunteers and interns can effectively manage their mobile and social media presence simply because they are young and came of age during the rise of social networking. Video content needs to be edited and embellished with visual effects, animation, and audio. Experience.

Skills 279

Skills Management Media Social Media 279

Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

Cancer 223

Cancer Los Angeles Social Media Action 223

Tech Soup

JUNE 29, 2012

Follow Kelley on Twitter. Creating an effective nonprofit website isn’t easy. On to the last three tips for creating an effective nonprofit website. Remember, content is critically important and creating an effective nonprofit website takes a lot of it. Guide Creative is the new design agency for Blackbaud.

Websites 59

Websites Effective Create Chad 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. I also wonder about the effectiveness of fundraising on Twitter as more and more organizations or individuals start doing it? Let's take a look at the brief history of fundraising on Twitter and lessons learned.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2009

The big ah ha for me during our reflection that was that effective online collaboration tools for working in a networked way can't have top-down control interaction design. I think it is more than just having self-organizing values embedded in the way the tool works. I'm thinking about organizations such as 350 or Moms Rising.

Network 94

Network Data Organization Map 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

Gold Medaling in Social Media and Arts Organizations, guest post by James Nickerson. Additionally, over the past 2 years, Teddy and I were very lucky to work with other SF Arts organizations in the “Leveraging Social Media” (LSM) workshop series. Here’s his reflection.

Social Media 98

Social Media Arts Denver Media 98

NTEN

OCTOBER 8, 2010

As part of that work we get to connect with and learn from organizations using new media in the field -- and this summer we hit the road, attending the International AIDS Conference , CDC's Health Communication, Marketing, and Marketing Conference , the Ryan White All Grantee meeting , and the U.S. What is "online engagement"?

Audience 76

Audience Twitter Flickr NTEN 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2008

When I got to showing Twitter, I was met with the usual skepticism. So, I twittered about it as part of the demo and asked my network to leave some comments on the flickr photo. Within in about 5-10 minutes, we had over 100 comments (plus lots of annotations on the photo using the notes feature on Flickr).

Twitter 78

Twitter Vermont Flickr Open Source 78

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Social media is an effective promotional tool when used strategically, whether it’s to promote a recurring giving campaign, spotlight your volunteers, or feature an upcoming fundraising event.

Social Media 52

Social Media Media Build Social 52

The Modern Nonprofit

MAY 18, 2021

Testimonials are perceived by many potential supporters as the most reliable source of information about the work of an organization and its impact on the community. Furthermore, testimonials tell relatable, personal stories about your nonprofit that would be difficult for your organization to compellingly convey from its own perspective.

Action 105

Action Review Nonprofit Survey 105

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

Fundraising 350

Fundraising Mail Law Donation 350

Saleforce Nonprofit

DECEMBER 29, 2021

I feel very fortunate to be part of this organization. We had the opportunity to help organizations like Gavi and COVAX ship nearly 740 million COVID-19 vaccines to 144 countries. We partnered with organizations like UNICEF in their critical work to prevent depression and anxiety in children. About the Author.

Reflection 98

Reflection Education Classroom Challenge 98

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Not following on a 1:1 ratio on Twitter. If your nonprofit’s objective is to gain a lot of followers on Twitter, then you should follow on a 1:1 ratio.

Social Media 278

Social Media Avatar Media Ratio 278

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

It was organized by Ed Schipul. There's quite a buzz right now about whether or not " Slacktivism " doing activism online, all the time - can effect change. The Real House Wives of Social Media You've heard the buzz around how nonprofit organizations and corporations are using social media for social good.

Comment 95

Comment Social Media Jordan Cancer 95

ASU Lodestar Center

JULY 6, 2011

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. By using Facebook, nonprofits can connect with other organizations and reach supporters. First in Education. Help foster that.

Facebook 84

Facebook Organization Social Media Blogger 84

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

There’s no doubt that social networks are allowing organizations to connect with and recruit non-traditional volunteers in new ways. At the same time, volunteer service organizations need to rethink how they work and what technology they use. The central question of the Networked Nonprofit is how organizations can embrace the change.

Volunteer 104

Volunteer Network Organization Help 104

Qgiv

JULY 27, 2021

Another tip, especially for small organizations, is to create monthly or weekly themes. So you look at them as a big connect-the-dots for your organization. You’re connecting the dots to create a picture of what your organization is and who you are, who you stand for, and your values and ethics. If you’re on Twitter, same thing.

Social Media 138

Social Media Media Tips Social 138

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Our reward?

Social Media 100

Social Media Media Social ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Not only about the potential concerns and how to respond, but how the organization or its internal culture can embrace social media. Who acts as a spokesperson on behalf of the organization.

Social Media 99

Social Media Policy Media Social 99

Nonprofits Source

JUNE 5, 2023

To effectively tap into the vast potential of your Facebook supporters, consider implementing these strategies: Create engaging content on Facebook. Encourage Facebook users to deepen their investment in your nonprofit’s cause by inspiring them to take the lead in effecting change online. Inspire Facebook supporters to take action.

Facebook 59

Facebook Build Community Strategy 59

Volunteer Hub

SEPTEMBER 24, 2021

GivingTuesday offers nonprofits an opportunity to capitalize on reaching both donors and volunteers, setting their organization up for success moving into the new year. Giving Tuesday provides organizations with a time to attract and convert new volunteers and donors who are actively seeking end-of-year involvement in the greater good.

Volunteer 97

Volunteer Tips Donor Social Media 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. But in today’s world, those boundaries are pretty blurred.

Social Media 134

Social Media Leadership Media Social 134

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. Facebook is an almost must-have for today’s non-profits.

Social Media 100

Social Media Profit Media Time 100