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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Bonterra ] 33% of online donors give tribute gifts to family and friends.

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Adopting Modern Payment Methods To Engage And Keep A New Generation Of Donors

Bloomerang

Traditional methods of receiving cash donations have seen a significant drop in recent years, with 70% of charities reporting a decline in cash contributions. And, these cohorts are tech-savvy, deeply committed to making a difference with social causes, and hold a significant amount of generational wealth that they are eager to give back.

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). Terminology: Be careful never to use the word “raffle” when referring to your charity sweepstakes.

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[ASK AN EXPERT] What’s The Best Way To Frame Monthly Gift Asks To Minimize Accounting Complications Between Restricted And Unrestricted Gifts?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a nonprofit leader who wants advice on how to frame monthly gift asks to minimize accounting complications between restricted and unrestricted gifts: . Is promoting giving for a specific purpose helpful in attracting monthly gifts?

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Ensure that your landing page generates an effective title and promo image on social media. For every 1,000 fundraising messages sent, nonprofits raised $78. 33% of donors give tribute gifts to family and friends. Then, for each tribute gift, create a unique donation page where purchasing the tribute gift is the only option.

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5 Research-Based Fundraising Strategies For Modern Campaigns

Bloomerang

In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. 5 research-based fundraising tips for your next campaign Tip #1: Raise more by suggesting a specific donation amount. Tip #5: Use “gift” instead of “donate” for potent messaging.