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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Analytics and Measurement Techniques" (free to download). Jordan Viator had a guest post by the authors. . On the recent panel I did at NTC called Social Media Housewives , I talked about the importance of the funnel. The ebook includes a case study of the UNICEF-USA Facebook page based analyzing a year's worth of data.

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Author: Jordan Viator. Presentations like NTC's "The Real Housewives of Social Media" and the heavy emphasis on social media at conferences like AFP show the real need for strategy around measuring the success of these programs. There's all the new social media channels, plus all the channels they already were working on (like email).