article thumbnail

Active, Advanced or Averse - Nonprofit Change & Social Media

Connection Cafe

Author: Jordan Viator. It's easy to buy more stamps and do more direct mail, scary to use a new technique…Please don't tell me it's about a lack of resources. I spent three amazing days in April with 1300+ nonprofit professionals at the NTC who are embracing new technologies, new ideas and new ways of approaching their jobs.

article thumbnail

What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Analytics and Measurement Techniques" (free to download). Jordan Viator had a guest post by the authors. . On the recent panel I did at NTC called Social Media Housewives , I talked about the importance of the funnel. The ebook includes a case study of the UNICEF-USA Facebook page based analyzing a year's worth of data.

article thumbnail

Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Author: Jordan Viator. Presentations like NTC's "The Real Housewives of Social Media" and the heavy emphasis on social media at conferences like AFP show the real need for strategy around measuring the success of these programs.