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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. In this article, we’ll highlight three stellar campaigns to inspire your organisation and challenge your communication strategies. METTWINNING.

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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. Unless you work for an animal shelter with cute puppies or a museum with extensive collections you can photograph as needed, it can be a challenge. This approach also affords you a lot more content to work with. Alter the tone.

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Hello Museum World!

Museum 2.0

Or maybe hello museum world! I am taking this challenge in that way—a wonderful, playful exploration. This month, I wanted to share some stories from my last two years as a strategy and content consultant. Previously, I had worked at the same museum for 17 years.) Hello World! But, I like that metaphor for another reason.

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Worst of Museums for this Decade

Museum 2.0

These two adages were both in my mind last week when I asked people for the worst museum trends. In this decade museums worst trends were in labor and tech: 1. Susan Spero brought up the cost tuition rises had to the field: The rise in tuition which in turn has meant that museum studies programs have taken a huge hit.

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Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Best of the Decade for Museums

Museum 2.0

Written by Seema Rao Last month, I shared some of my thoughts about the best of museums over the last decades. (I I'll mention now, Kate Livingston, listed Museum Twitter as one of the best things, and I definitely thought this as I read people's responses. Many respondents talked about a fundamental shift in museums from them to us.

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How Museum Hack Transforms Museum Tours: Interview with Dustin Growick

Museum 2.0

A new company in New York, Museum Hack , is reinventing the museum tour from the outside in. They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). The tours are pricey, personalized, NOT affiliated with the museums involved… and very, very popular.

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