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To Get Close to Members, Follow MarTech Trends

.orgSource

They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Add video plus influencers, and what do you get?

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How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. The concept, however, is effective on any marketing channel. After all, wouldn’t you listen to a message more intently if it was vouched for by your favorite actor, musician, or celebrity? Don’t make this mistake!

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9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

For a campaign advocating for federal Marine protection, NRDC created a social media post celebrating the Northeast Canyons and Seamounts’s 5th birthday as a way of reminding readers the importance of protecting marine habitats. Tag the campaign target—and influencers, journalists, and partner orgs. Celebrate your successes!

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience.

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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Build authentic relationships. Establish clear collaboration guidelines.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

Remember, any ZOOM call can be recorded for audio in two channels, that file can then be sent to this service and translated in minutes. Thoughts on Brand Voice. This can be useful if a CEO just wants to make some audio notes every morning reacting or giving quick thoughts around a theme.

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