article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.”

Test 52
article thumbnail

7 Online Fundraising Tips I Learned By Participating in Movember

NetWits

For the past 30 days I have been participating in Movember : a worldwide team fundraising campaign to fight men’s cancer. The mustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for cancers that affect men. Sample Communications Really Help. Being a Tease Helps.

Online 201
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. Many nonprofits use EventBrite for this purpose.

article thumbnail

How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” Explore Bloomerang’s sample job descriptions for positions like major gift officer and development director. In the U.S.,

article thumbnail

3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. For example, if you know I’m interested in lung cancer issues, send me a lung cancer project or research to fund.

email 48
article thumbnail

Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

Fundwriter further trains this AI using nonprofit-specific writing samples from websites to appeals to proposals to social posts. Appeal – Research Centered This appeal is trained on samples from research-related appeals, but it can work for any organization. Test them out to see what works. To put it simply, Fundwriter.ai

article thumbnail

Relationships and Engagement Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Breast Cancer awareness month (October) is just around the corner! And here's another clever online fundraising strategy for breast cancer. If you go to Purina Cat Chow's web site & take a test on your knowledge of breast cancer they will donate $1. Komen Foundation to support breast cancer research.