The American Cancer Society Wants Your Birthday!
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2010
Over the summer, I wrote a post called " Crowded Roads Ahead for Charity 2.0: How To Address Cause Fatigue and Scaling." They are encouraging people to declare their birthday to cancer (and adopt a healthy lifestyle). This multi-channel campaign includes a Facebook App and even an iPhone app. There's also a cake contest.
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