Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
Let’s look at the cost to raise a dollar for a range of fundraising strategies. In the best of all possible worlds, it cost 50 cents to raise a dollar from an event. The only more expensive strategy is direct mail donor acquisition. Awareness raising” meets folks at the very beginning of the development/marketing pipeline.
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