Nonprofit Tech for Good

NOVEMBER 22, 2021

Before you hit Share on a new post or Story, make the item shown clickable by adding a Product Tag that allows people to tap on a direct link within the image or video to view and purchase right from Instagram or Facebook. For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels.

Facebook 276

Facebook Los Angeles Online Effective 276

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Including social media icons on your website helps you recruit volunteers, enhance brand visibility, and disseminate content that aligns with your organization’s mission.

Websites 52

Websites Calendar Registration Nonprofit 52

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Get Fully Funded

APRIL 20, 2021

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. And that’s okay because by offloading the highlighted tasks, you just cleared space on your calendar to focus on these items and get them done. COMMUNICATION .

Virtual 116

Virtual Work Calendar Nonprofit 116

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Channel preference (social media vs. email). TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive. Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Step 2: Share Across Channels. As you develop your editorial calendar and think about what to say and where to say it, keep in the mind the strengths and weaknesses of various channels.

Social Media 101

Social Media Content email Websites 101

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Developing a positive brand image in the community. Veer away from stock photos and choose images of real people when possible.

Audience 98

Audience Marketing Nonprofit Search 98

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Determine what channels to use. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

TechImpact

NOVEMBER 3, 2014

As a result, creating content that anyone cares about, let alone engage with, is becoming increasingly difficult. And generating high quality content that’s then posted on a nonprofit’s online blog, and will be shared and engaged with on social media is an example of that. Create the content. Use an editorial calendar.

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Calendar Content Tech Technique 114

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Building an online community allows your organization to engage with your supporters on a personal level. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Achieve

SEPTEMBER 21, 2017

Then start gathering additional pieces you’ll need to accompany the story: A photocopy of the signee’s signature, images of the beneficiary (if you didn’t already obtain them) and more. Start considering and laying out the design for all campaign channels, including your donation page, direct mail appeal and emails.

Campaign 52

Campaign Mail Channel Story 52

Care2

AUGUST 22, 2013

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Top feature: Slack’s foundational feature is channels.

Software 85

Software Free Tools Adobe 85

DNL OmniMedia

MARCH 24, 2021

advocacy opportunities, matching gift and volunteer grant information, event calendar, and more. This is because modern nonprofit websites are much more than informational tools— they’re donation processing tools, volunteer and event registration tools, and even channels for direct advocacy actions.

Project 59

Project Web Build Websites 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . How often are you posting on each channel?

Social Media 52

Social Media Media Hints Social 52

Tech Soup

AUGUST 5, 2014

Your website is a communications channel, and therefore it's also a critical part of your organization's overall plan to achieve its mission. For example, the text and images on Groundwater's website all speak to the organization's mission: supporting sustainable, clean groundwater. Integrate with Strategic Planning.

Captivate 90

Captivate Websites Create Tips 90

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. What elements will you be personalizing and where will they occur?

Websites 61

Websites Change Management Digital Government 61

Get Fully Funded

OCTOBER 13, 2022

According to the OneCause guide to text-to-give , this is an ideal donation channel because it utilizes devices donors are already familiar with and works well at auctions and other events. This should be based on the goals you have for your fundraiser (the exact amount of ticket sales/funds you want to reach) as well as your event calendar.

Giving 98

Giving Ideas Fundraising Platform 98

NonProfit Hub

NOVEMBER 8, 2019

What content do you want to display up front? This all comes down to your content management system (CMS). What if your team isn’t experienced in web design and needs a simple, straightforward way to present your content? Images and videos. How should your website be structured? How should you customize each page?

Websites 56

Websites Nonprofit Mobile Web 56

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

NonProfit Hub

JANUARY 9, 2018

Buffer allows you to schedule your posts for social media ahead of time and curate content from other websites through feeds. Their basic template lets you upload an image, add text and choose which platform you want the post to come from. The platform lets you have private, one-on-one conversations or create group channels.

Communication 38

Communication Tools Social Media Nonprofit 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news.

Practice 107

Practice Tips Social Meme 107

Get Fully Funded

SEPTEMBER 6, 2022

Start with a Social Media Editorial Calendar In order to plan out your social media, you first need to create an editorial calendar. An editorial calendar is basically just a content map or a guide that helps you map out your nonprofit’s content (including social media) for the year. Saving bears?

Social Media 124

Social Media Structure Media Social 124

Tech Soup

APRIL 4, 2017

For the last 10 years, email has continued to generate the highest return on investment for fundraising — more than any other fundraising channel. The more valuable the content is that you are delivering, the more times you can reach out to your constituents via email. Allow your readers to engage with the content.

Learning 36

Learning NTC Analytics Channel 36

Connection Cafe

DECEMBER 8, 2020

Start with their past preferred communication channels. When you create engaging content that reels readers in, you ensure that your emails won’t just pile up in your supporters’ inboxes. Use compelling images/videos. Optimize your site for mobile readers, and don’t overload your pages with dozens of images.

Practice 33

Practice Donation Online Fundraising 33

Kindful

SEPTEMBER 1, 2021

You’ll find email, social, and text message templates, email and social promotion calendars, a save-the-date postcard and email template, tips on how to use various types of fundraising, and examples of Giving Tuesday campaigns from nonprofits. [On Facebook, Instagram, and Twitter are all important channels to grow your audience.

Resource 113

Resource Giving Nonprofit Template 113

NonProfit Hub

SEPTEMBER 25, 2015

In simplest terms, integrated marketing communications, which we’ll call IMC, means that all of your communication tools work seamlessly together to create a consistent image and message. Formulate different ways to deliver your message and create a content calendar for the duration of this campaign. Avoid Duplicate Messages.

Integration 28

Integration Practice Profit Marketing 28

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

TechImpact

AUGUST 22, 2013

Image courtesy of Leeds Arts Council. Content marketing, and especially the “storytelling” aspect, is incredibly important in the evolving digital world. And the best way to organize and maintain a blog, is by developing an editorial calendar. General blog calendar editorial planning storytelling tools'

Calendar 142

Calendar Create Storytelling Aggregator 142

CauseVox

OCTOBER 11, 2021

Not only that, but with the move to more and more online giving (there was a 32% increase in online revenue in 2020), events like #GivingTuesday have become an even more important part of your fundraising calendar. Craft a strong appeal by sourcing your content early. To start, meet with your board members. Be specific.

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

OCTOBER 10, 2017

A second way to drive awareness on your homepage is a homepage slideshow or marquee area where you place three or four different images showcasing an end-of-year message. Look at the images, the send time, the content of the email,who the email was from, and your subject line. Design your emails for mobile.

University 33

University Campaign Ideas Fundraising 33

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In online and offline messaging we presented similar design elements, including images, colors and stories. Testing considerations include subject line, message content, and text versus graphic links.

America 24

America Results Volunteer Offline 24

Kindful

MARCH 16, 2021

What it does: Gmail, Google Docs, Google Calendar, Google Drive, Google Meet— Google Workspace is a collection of Google productivity tools that help your team collaborate efficiently. Schedule a virtual meeting using Google Calendar and Google Meet. Free and affordable productivity software. Google Workspace.

Software 52

Software Free Paypal Google 52

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. Image resizer. Resize images directly on the Promo app. We are easily moved by images and video. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go.

Org 80

Org Raise Tools Help 80

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar.

Storytelling 98

Storytelling Digital Marketing Guide 98

Neon CRM

NOVEMBER 2, 2023

This is most effective for people who have signed up for your newsletter or content and haven’t interacted with you before. Use those keywords and phrases in your website’s headings, content, and meta descriptions, then take steps to ensure your site is formatted correctly and easy to find. Or “Florida conservation efforts?”

Digital 52

Digital Ideas Business Donor 52