The Size Of Your Housefile May be Hindering Your Email Deliverability
Connection Cafe
MAY 29, 2014
The larger the donor file, the greater the number of dollars raised. For years, we believed online revenue correlated to the number of emails on file. This is a good sign, but the growth of an organization’s email file is not a tell-all sign to the quality of their housefile. And during that time, there has always been growth.
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