Thought Leaders Blaze Trails of Discovery and Engagement
.orgSource
AUGUST 28, 2023
Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. These ideas may be obvious to association staff, but they may not be clear to the pundits you hope to attract.
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