Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. For example, are you bookmarking everything you come across into del.icio.us Are you impulse adopting tools?

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NTEN

OCTOBER 19, 2010

A hashtag is similar to other web tags: it is metadata that helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag.: Just as you might tag a Web bookmark in a social bookmarking site such as the now defunct Xmarks.com and Del.icio.us traffic, #followfriday, #hashtag.

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NTEN

FEBRUARY 12, 2009

Danielle Brigida from NTEN Member organization NWF gave a great introduction to using social news and bookmarking tools to help "create buzz" for your organization's news and issues. Social-media-for-nonprofits guru Beth Kanter will dicuss ROI: measuring the return on your investment in social media.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

tags: blogs facebook ). I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. I also bookmark posts that reference the project using a unique project tag. Combine with other measures and qualitative data. More on that later. Harvest insights.

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NTEN

MARCH 26, 2009

How do I measure the effectiveness (ROI) of social media? Social bookmarking sites are still the most mysterious for social media marketers, but those who have been doing this longer and put in more hours/week tend to invest a lot of that time into social bookmarking. The top 3 questions Social Media Marketers have: .

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. I have no way to measure the guest blogging impact on other people's blogs accept by self-reporting. How could I have done a better job of measuring its success?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Some user curate user generated content, by tagging it on social bookmarking websites, voting for it on social voting websites, commenting on it, or linking to it. Google extracts the pagerank, a measure of how important a page is, from our (implicit) linking and clicking behavior. Tags: ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Six Recommendations For Measuring Your Success by Avinash Kaushik. Use a social bookmarking plug-in like Add This so people who like your work can easily share with their network. Not sure what Social Bookmarking is?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Luckily enough, one of the most interesting parts of engaging in social media is how you can measure just about everything that you do. So each time we complete a major effort on these social media venues, we measure our results and report back on our progress. but now that we???ve The case I???m What metrics? Stop: Hammer-Time!

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