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Great reads from around the web on October 25th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Web 175
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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). You should be looking at monthly trends over time. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. But all is not well.

Metrics 81
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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone.

Practice 363
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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

You should pay attention to monthly trends of content consumption over time. Hard data points: Look at the feed subscribers trends from Feedburner and unique visitor trends from Google Analytics. Remember bookmarked items can also positively influence your blog traffic. It can also influence traffic.

Measure 95
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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Chris Brogan recently provided some insights about bookmarked blog posts and how they can help increase traffic. Outbound links for influence. Bookmarked saves for value of content.

Metrics 50
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Social Media Glossary: 34 Terms to Know

Whole Whale

Bookmark this handy glossary and have no fear. When you don’t like someone and you no longer want to see their messages on your feed. Feed me, Seymour! Filter trends come and go and the types of filters users respond positively to change, so it’s worth testing out on your own channel. Influencer . Impressions .

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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

This list is by no means exhaustive, but rather an observation of industry trends along with my own experiences of trial and error. Google Analytics is one of the most important tools in your arsenal as the platform feeds real-time data from your website into a user-friendly dashboard. Your Content Lacks Direction. This looks amazing.

Results 58