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To Get Close to Members, Follow MarTech Trends

.orgSource

There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

Trend 221
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. To do so, it’s easy to assume that the best place to start is with as much data as possible. Instead, we rely on a data set called the Foundation 1000. What is the Foundation 1000?

Analysis 116
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From Data Deluge to Impactful Decisions: Mastering Data in Grantmaking

sgEngage

Applications, proposals, progress reports, impact metrics – the data collected throughout the grantmaking lifecycle is vast and ever-growing. While this data holds immense potential to improve decision-making and maximize impact, harnessing its power can be a challenge.

Data 68
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. Feature your landing page on the right bar of your blog. Add an opt-in form to your website and blog. Global Trends in Giving Report. M+R Benchmarks Report.

Trend 316
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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

Data 169