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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Story 59
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

As you plan your campaign, keep each of the three pillars in mind: The market. Using the GivingDNA platform, we blend your files with third-party data to gain a comprehensive understanding of your supporters and give each one a relevant, rewarding experience. List these KPIs in this section of the marketing plan.

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Paid Media ROI for Nonprofits

Media Cause

When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall. Keep in mind that the best ROI for one organization may differ from another.

ROI 52
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. The metrics showed the ads were not effectively driving growth. Blend time-tested principles with bold new applications. Having monthly giving programs with regular donation reminders. This was an epiphany for Ogilvy.

Lesson 59
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50
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How to Design Your Fundraising Campaign Like a Pro (Without Hiring a Pro)

CauseVox

” Well, opting for a pre-built fundraising platform has a ton of advantages, mainly because it streamlines various critical elements: Built-In Features: Fundraising platforms come equipped with essential features like impact metrics , donation tiers , peer-to-peer capabilities , ticketing options, and easily accessible donate buttons.

Design 76
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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

A members-only event calendar is a great way to keep these events in the minds of members without broadcasting them to the masses. Implementing these strategies requires a thoughtful approach, blending technological savvy with a deep understanding of members’ needs and preferences.