article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Use statistics to vividly demonstrate the scale of the problem being addressed. Analyze results data to double down on what inspires action.

Lesson 59
article thumbnail

Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

Data Health. Usage Statistics. Data Health. The accuracy, completeness and reliability of your data is critical to delivering your mission. Usage Statistics. A combination of usage data and data hygiene/health provides the ability to blend analytics and UI into a predictive and smart user experience.

article thumbnail

ASU Lodestar Center Blog: Research Friday: "Executive Compensation"

ASU Lodestar Center

First, consult the research and data available on nonprofit CEO compensation. Comparable compensation data helps recruitment and hiring, and protects against excessive compensation claims. The report details the challenges and perspectives of nonprofit CEOs in an elegant blend of statistical findings and personal voices.

article thumbnail

6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

Stories, data, and explanations are your tools. Eileen on data: “As the presenter, it’s your job to bring a statistic to life. Eileen on data: “As the presenter, it’s your job to bring a statistic to life. Give your audience a real-life comparison to your statistic so they can grasp it immediately.”.

Slides 300
article thumbnail

6 Online Speaking Tips for Nonprofit Professionals

Nonprofit Tech for Good

Stories, data, and explanations are your tools. Eileen on data: “As the presenter, it’s your job to bring a statistic to life. Eileen on data: “As the presenter, it’s your job to bring a statistic to life. Give your audience a real-life comparison to your statistic so they can grasp it immediately.”.

article thumbnail

Mixing Digital and Physical: The Holocaust Museum's Handwritten Pledge Wall

Museum 2.0

The USHMM pledge wall is notable for its blending of digital and analog technologies. The digital projection wall displays a dynamic show of recent pledges as well as statistics on how many pledges have been made to date, and the plexi cases provide a powerful physical representation of all the names and promises that have been made.

Pledge 23