Remove Blended Remove Community Remove Homeless Remove Poll
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Participation builds loyalty and community. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Growing your community of supporters is the only measure that matters.

Lesson 59