Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Participation builds loyalty and community. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. However, despite all the praise within the advertising community, the client’s actual sales were declining steadily. Apply those lessons. This was an epiphany for Ogilvy.
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