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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

You try to spot an employee, or anyone wearing a solid color shirt who looks vaguely helpful. Maybe, but our brains are trained to go with what we know. Become a member” is a helpful and inviting call to action that could live in a sidebar on a products page, a button underneath a company profile or at the bottom of a video.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

But it is always a good exercise to make your brain think in a different way. It uses metrics to measure your results and help you improve your strategy over time. Helps us move away from tool driven decisions to results. Helps me prepare for trainings/consulting Program Ideas. Tangible Benefits. Market Research.

ROI 50
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. " Our brains naturally migrate to scoreboards, report cards, and stock market returns For nonprofits, it isn't about making money. Here's a brain dump of some key points. The Web is changing!

Metrics 56
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Kevin Danaher of Global Exchange Talks about the Global Citizen Center

Have Fun - Do Good

Below is a transcript of my interview with him for the Big Vision Podcast. It's a 250,000 square foot building that they are tenanting with green companies, and we are helping them in that process, helping them recruit companies to be there. Kevin Danaher: My name is Kevin Danaher. That is the opportunity we have.

Global 40