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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

They could be delivered to a junk mail folder or possibly worse, not delivered at all and rejected as spam by the receiving mail server like Gmail, Hotmail, AOL, Yahoo!, Help your recipients avoid the “This is Spam” button/link at all costs. The above chart shows why people will mark an email as “spam”.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month.

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Symbols in Subject Lines… ? Them or ? Them?

Connection Cafe

Recently some members of the Blackbaud marketing team stirred up some internal controversy by sending out an email that contained stars in the subject line (highlighted below.) In fact, Outlook 2003 doesn’t support any symbols. Overuse of a technique like this is when you start getting in trouble with spam filters.

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What We Learned at 17NTC: Day 1

Tech Soup

Here's what we learned from the experts about the technologies that can help nonprofits like yours achieve your mission. These partners deployed Azure services to create a system for helping to more quickly and reliably rescue missing children. " and includes performance optimization and decision support. Data Health.

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Top Do’s and Don’ts in Using Online Donation Forms

Connection Cafe

Online donations seem to be on the raise, according to The 2012 Charitable Giving Report made by Blackbaud, “online giving grew 10.7% Look at the donation as an initial contact with a future supporter of your cause. 2. Stop spamming. in 2012 compared to 2011”. 4. Use the database/ export them into a CRM.

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NTC Boston: Brian Reich: Online Fundraising Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Text your support and you get entered. CRMs can help with organizational efficiency ??? Get Active (best for advocacy, easiest to use email tool) Kintera (big program and lots of features are not necessarily used) Convio (fundraising) Blackbaud. t Spam regulations ??? t spam work. t check spam filters.

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Ditch the Excel Spreadsheets, or Why Effective Marketing Requires a More Sophisticated Database

ASU Lodestar Center

Nonprofit organizations have become sophisticated marketers using techniques like targeted campaigns and engagement (nurture) tracks to build strong, sustainable relationships with potential supporters. The database supports multiple types of data and creates relationships between them. Touchpoints and follow-up are hard to remember.