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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” “Fundraisers have been through real challenges before.” Email marketing. But take heart. A key tool in overcoming these challenges? Peer to peer. Unsubscribe options.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

“The increase in giving in 2017 was generated in part by increases in the stock market, as evidenced by the nearly 20 percent growth in the S&P 500. Giving by foundations and giving by corporations were buoyed by the strong run of the stock market in the past few years. 6 Trends in Fundraising Since 2015. Mail stats.

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The Canadian Anti-Spam Legislation (CASL) Is Going into Full Effect – Are You Ready?

Connection Cafe

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014 and is applicable to anyone who sends commercial electronic messages. During this time, many nonprofits reviewed their email marketing programs for compliance, and Blackbaud ensured all of our products used to send email facilitated your ability to do so.

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Symbols in Subject Lines… ? Them or ? Them?

Connection Cafe

Recently some members of the Blackbaud marketing team stirred up some internal controversy by sending out an email that contained stars in the subject line (highlighted below.) Overuse of a technique like this is when you start getting in trouble with spam filters. Tips to Effective use of Symbols in Subject Lines ?.

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What We Learned at 17NTC: Day 1

Tech Soup

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. There Are New Rules to Email Fundraising. Email fundraising is exploding in the nonprofit sector. Here are their 10 rules of email fundraising in the nonprofit sector.

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How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

Guest post by Ryan King , Blackbaud’s Sr. Channel Marketing Manager. Get ready for some great insights from a marketer that has a passion for engaging the nonprofit community and Blackbaud customers. — —. It’s the best way to ensure your online fundraising efforts pay off. Jim : “It’s nice to meet you Alex.

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Living Between the Tides

NetWits

The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. And the nonprofit fundraising world is being broken a little bit at a time too. People to people fundraising breaks it. Back in the day, Blackbaud used to hand-deliver the hardware and software to our clients.

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