NetWits
NOVEMBER 29, 2011
Capture more info during event registrations. The point is to get creative in how you capture info about your supporters. Analyze the stats of previous emails. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.
Care2
JANUARY 31, 2010
Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.
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Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.
Pamela Grow
JUNE 28, 2023
Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Steer clear of info@ABC.org. billion by 2025.
NetWits
JANUARY 14, 2011
Looking for more info on social media in the non-profit sector? Make sure to check out The second annual Nonprofit Social Network Benchmark Report by Common Knowledge, thePort, and NTEN. How do you organize your social media efforts? What department is your social media program in? What’s your 2011 social media budget?
Care2
SEPTEMBER 23, 2010
There are generally five types of text messaging: 1) for fundraising; 2) for advocacy; 3) to distribute information; 4) driving traffic to websites, and 5) text replies (where people respond via text to an issue, or send a text requesting more info). Download the e-benchmarks study for all the analysis.
Care2
AUGUST 22, 2013
How do think your target audiences will prefer to get info for this initiative? Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%).
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