How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 17, 2013
I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. This chart comes from Chapter 5 of Measuring the Networked Nonprofit where we discuss how to measure outcomes from social media versus activities. There is also the issue of social media measurement tools.
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