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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern. Please tell us if you know of one! Pinterest has only been around for short time.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. to care a whole lot about how many hits they got in comparison to similar (or different) organizations. On a related note, I think a benchmarking study might be a useful exercise for nonprofits.

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Donor Management: The Ultimate Guide

Neon CRM

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media. But you can use metrics and A/B testing to measure how your emails are performing.

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6 Tactics for Increasing Donor Retention

Connection Cafe

But we don’t recommend putting much stock into this type of comparison because it’s quite possible that some Q1 2017 donors will give again this year, but just haven’t yet. How does your donor retention rate stack up against the sector’s benchmark of 45.5%? donors who gave in Q1 2017 vs. donors who gave in Q1 2018. Lost donations.

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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

Measures interest in specific pages. Look at week-over-week and month-over-month comparisons. Refresh old blog posts with new info. Set benchmarks for target organic traffic metrics based on past trends and industry analysis. Shows content popularity. Unique pageviews: Number of sessions during which a page was viewed.