Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. Tags: socialmediametrics ROI.

Social Media 50

Social Media Media Social ROI 50

Care2

MAY 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Tags: socialmediametrics. Social Media: Start With A Proof of Concept Pilot.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50