M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023.
M+R
JUNE 5, 2023
Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?
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M+R
AUGUST 23, 2023
Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. Get Ready With Me (GRWM)/A Day in the Life TikTok is the social media platform of choice for influencers showing their day-to-day life.
M+R
JUNE 4, 2024
Hot tip: If you’re looking for a new creative direction to try, we’ve seen massive success with direct-to-camera-style videos and influencers videos in the past couple years! We also recommend including your CTA and key message within the first 6 seconds of your ad on social platforms.
M+R
MAY 31, 2024
This is just the beginning of a potentially seismic shift in the way that AI influences the web – and in particular, the fundamental deal wherein advertising subsidizes the free and open internet that we’ve all come to love. Why does it matter? Consider lead generation as a means to offset declining retargeting pools.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. This would be useful to help identify influencers. Click to see larger image.
Forum One
MAY 4, 2010
A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Tags: Influence Performance Measurement Tips & Trends.
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