The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Luckily, Hubspot just published this awesome guide, one of the clearest and easiest to understand how-tos on A/B testing for Beginners. Here is a case study of Red versus Green. You are most likely to be testing email , social media , mobile, web site , and landing pages (fundraising, etc).
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