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Matching Gift Guidelines | Ratios, Minimums, Maximums & More

Double the Donation

largely due to a lack of awareness surrounding the programs and the matching gift guidelines and request process that are required for donors to […]. However, billions of dollars in available corporate matching revenue go unclaimed each year?—largely

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5 Corporate Philanthropy Roadblocks—and How to Solve Them

EveryAction

Lack of awareness of corporate philanthropy programs. One of the biggest challenges facing optimal corporate philanthropy is a significant lack of awareness of the opportunities at hand. For instance, it’s reported that 78 percent of eligible nonprofit donors have no idea that their employer offers a corporate gift-matching program.

professionals

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Encouraging Donors to Participate in Corporate Giving Programs

sgEngage

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. But what exactly does the donor get out of the arrangement? Lack of Awareness. Let’s dive in. Complicated Request Process.

Program 101
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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

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Major Donors: How to Attract (and Keep) Them

CauseVox

If you’ve been in the fundraising game for a while, you’re aware of the important role major donors play. On average, gifts from major donors make up the bulk of a nonprofit’s fundraising revenue each year. Put simply, major donors are individuals who make the biggest donations to your org. Who Is A Major Donor?

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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Who is our target audience and why would they listen?

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