Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? Keep your cost down and response rates high in order to maximize your ROI.

Social Media 28

Social Media Advocacy ROI Online 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Now, you need a surefire strategy to get you those key last minute donations.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Now, you need a surefire strategy to get you those key last minute donations.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

OCTOBER 7, 2007

His firm, Avencia , is an award winning GIS consultancy. When: Tuesday, October 2nd, 11 am Pacific Time / 2 pm Eastern Time Cost: $25 for NTEN Members, $50 for non-members 1 Comment | by Share Article Reader Comments (1) Im a big fan of GIS and other forms of visual communications. I recommend it highly.

Map 28

Map Social Media Advocacy Case Study 28

Care2

SEPTEMBER 28, 2007

His firm, Avencia , is an award winning GIS consultancy. When: Tuesday, October 2nd, 11 am Pacific Time / 2 pm Eastern Time Cost: $25 for NTEN Members, $50 for non-members 1 Comment | by Share Article Reader Comments (1) Im a big fan of GIS and other forms of visual communications. I recommend it highly.

Map 28

Map Social Media Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

MARCH 28, 2007

Ive wanted to get this out for quite some time, but couldnt get passed a small HTML code glitch. I hope you find the calendar useful. You can bookmark the calendar view at [link]. Ive also added an online submission form for suggesting events.

Calendar 28

Calendar Social Media Advocacy Case Study 28

Care2

JANUARY 15, 2009

It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

DECEMBER 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are just some of the ideas found there.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

JUNE 18, 2008

In addition to her advertising and marketing experience, Dana brings to Care2 a longtime devotion to several causes, dating back to her time at Tufts University (where one of her classmates was our own Heather Holdridge). Previously, Dana also sold online advertising for Womensforum.com, a large network of assorted websites for women.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). Implement the ladder of engagement in real time.

Social Media 31

Social Media Advocacy Online Money 31

Care2

MAY 22, 2008

VeriSign) This is one of the best reports Ive read in a long time. Thanks to both Donordigital and Amnesty International USA for sharing the full report. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

VeriSign) This is one of the best reports Ive read in a long time. Thanks to both Donordigital and Amnesty International USA for sharing the full report. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 9, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media email Online 28

Care2

MAY 8, 2009

Four-fifths of survey respondents said that their nonprofit has at least one-quarter of a full-time staff person spearheading their online social networking. So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

AUGUST 8, 2008

Date: Thur, Aug 21, 2008 Time: 2:00 PM EDT Duration: 1 hour Cost: Free Registration: click here Natasha Nummedal is Senior Campaign Manager at Care2. Join them for this webinar and online discussion brought to you by Care2. To register, please click here.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JANUARY 6, 2009

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one.

Analytics 54

Analytics Google Social Media Websites 54

Care2

NOVEMBER 15, 2007

If you couldnt make it or call in, here are some of the great takeaways: Leverage what assets you already have - theres not much time for the holiday giving season left, so nows not the time to try and reinvent the wheel. For most, this would be emails, direct mail, and hitting up your major donors.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

NOVEMBER 27, 2006

We sure dont have time to sit around designing interactive entertainment like this, yet these things are such great agents for public awareness and list growth. 60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? Leave a comment below. 1 Comment | by Share Article in Misc. Do any exist?

Social Media 28

Social Media Money Advocacy Case Study 28

Care2

JUNE 21, 2007

Thanks to Alan Rosenblatt for hosting and Michael Bassik and Emily Williams from MSHC Partners and Daphne Schwab from The New York Times for presenting their takes on online branding. If you missed this months Roundtable, sign up for the frogloop Nonprofit Events Calendar to make sure you dont miss another event!

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

JUNE 17, 2009

These three leading nonprofit organizations at various times enlisted Care2s support to help them in this great cause -- and as a result more than 100,000 of Care2s activist members took action to support the campaign. The great news is that the effort seems to have paid off: The U.S.

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

AUGUST 8, 2007

Integrate marketing strategies – not just across channels like direct mail, online and phones but across disciplines including direct marketing, PR and advertising 3.) Or, just stop yourself the next time you find yourself shopping online in the middle of the workday and ask yourself “How did I get here? The lesson?

New York 28

New York Social Media Conference Advocacy 28

Care2

OCTOBER 18, 2007

They are: 1) the new CMS; and 2) the “multicenter” module tailored to confederated organizations (national groups with local chapters) II. “I’m looking forward to a break, and spending some time with my family, before launching a new venture,” Haji said. So why is he leaving Convio?

Convio 28

Convio Austin Social Media Advocacy 28

Care2

AUGUST 17, 2007

At the same time, MFCN hoped that the campaign also would serve a second purpose, namely, to identify people who might become loyal donors in support of MFCN’s vital work. MFCN decided to mount a swift, targeted campaign mobilizing many thousands of citizens to contact their representatives and urge them to cast a vote to protect fish.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

APRIL 16, 2008

There are many ways of measuring donor value, and here we’ve created a fairly basic calculator that looks at the value of an email address based on average donations over time. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 22, 2009

Earned media is media you dont “buy” but earn the old-fashioned way - by taking the time to properly engage reporters, bloggers, and influentials about your issue. What is Earned Media? As you begin to build your relationships, it’s also important that you be strategic in your communications. Brand Your Issue. Be Everywhere.

Track 41

Track Social Media Media Advocacy 41

Care2

MARCH 25, 2008

There are many ways of measuring donor value, and here we’ve created a fairly basic calculator that looks at the value of an email address based on average donations over time. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. Effective messaging, segmentation, and personalization help create a stronger relationship with supporters.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

OCTOBER 29, 2007

The Peace Primary is a campaign we devised – unique, as far as we know – to promote a “peace platform” for the election season, and to commemorate two major milestones at Ploughshares Fund – our 25th anniversary, and the fifty millionth dollar awarded to organizations and individuals around the world.

Poll 28

Poll Social Media Grant Advocacy 28

Care2

JUNE 30, 2009

60) Search « How Sticky is Facebook? | Main | Advocacy Online Unveils Social Networking Platform in Toronto » Thursday Jun 11 2009 Five Tips to Engaging New Online Activists Thursday, June 11, 2009 at 11:58AM | by Allyson Kapin Your nonprofit spends time and money growing your online list.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question.

Social Media 31

Social Media Local Advocacy Media 31

Care2

MARCH 4, 2008

Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. The only cost, as with many social campaigns, was staff time. Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue.

YouTube 41

YouTube Social Media Generation Video 41