Care2

JUNE 18, 2008

In addition to her advertising and marketing experience, Dana brings to Care2 a longtime devotion to several causes, dating back to her time at Tufts University (where one of her classmates was our own Heather Holdridge). Previously, Dana also sold online advertising for Womensforum.com, a large network of assorted websites for women.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. The result was an in-depth eleven page report. Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. The result was an in-depth eleven page report. Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

MARCH 23, 2009

If they do match up, good job, but they can still help you shape your content and provide a better user experience once visitors come to your site from their search results. If not, try editing your content to focus on the keywords that are important to you.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JANUARY 6, 2009

In my experience different views and insuring that they are in alignment with the goal of the website is critical. To be honest the approach provided is also lacking by many companies. As commented on before the data is not necessarily the issue as opposed to how to look at it and what you want to look for. So is flexibility.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 31, 2007

Through this experience, Americans now realize not only that they cannot take their parks for granted, but how powerful they can be within our democracy when they have a consensus opinion and take action. 60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages.

National 28

National Social Media Service Advocacy 28

Care2

JUNE 22, 2007

Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. Just such a place is a webpage or email newsletter. Two important aspects affecting readability are line spacing and contrast.

Comment 31

Comment Social Media Advocacy email 31

Care2

APRIL 22, 2009

But mostly I just wanted to try something new and experiment -- throw something at the wall to see if it stuck. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Back to Basics We’re still keeping a close eye on the performance of our campaigns, and experimenting with new topics, ads, and keywords.

Google 31

Google Grant Adwords Social Media 31

Care2

NOVEMBER 17, 2006

As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations." 60) Search « How can nonprofits make money off of this?

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

JUNE 21, 2007

Ana Maria Cuenca from NGOConnect shared that in her experience visitors only read 160 words of your website before deciding whether or not its worth looking at further. Post these videos on your main page as a unique, interactive way to share your nonprofits message. SplashCast Media and Searchles can help you out.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

DECEMBER 4, 2007

But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. 60) Search « Care2.com 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

APRIL 14, 2009

Volume of discussion isn’t a bad thing – especially if you can turn what was a negative experience into a positive. While many organizations would prefer to see less conversation during a crisis, instead of more – the internet will fill in the conversation for you if you don’t have it yourself.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

OCTOBER 20, 2007

The upcoming donations API will allow organizations to deliver a completely customized donation experience. Leveraging our Constituent Management API organizations can build entirely custom acquisition and registration workflows. Donor acquisition via API will allow nonprofits to engage anywhere, not just in Convio.

API 28

API Convio Open Social Media 28

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. Thats why we typically provide a registration module and track this info for our clients. The future is live.

Video 28

Video Interview Social Media Online 28

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. Now find out what it really takes and learn from their experiences.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

AUGUST 16, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. There has been a huge influx of nonprofits joining YouTube since we launched the Nonprofit Program last fall, but I dont think weve even begun to see the extent of what nonprofits can do with video. Everyone is on YouTube.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. There has been a huge influx of nonprofits joining YouTube since we launched the Nonprofit Program last fall, but I dont think weve even begun to see the extent of what nonprofits can do with video. Everyone is on YouTube.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 7, 2007

Did you experience any increased site traffic to HSUS as a result of your MySpace presence? 60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works? Weve seen a 50% increase in traffic to our site from MySpace since the campaign went live.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Hopefully others will chime in on this point with their own experiences from adventures in social networks.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Hopefully others will chime in on this point with their own experiences from adventures in social networks.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit?

Mail 47

Mail Social Media Online Advocacy 47

Care2

JULY 10, 2008

I can speak from first-hand experience that we at Artez provide access to the identical set of code/tools/platform to all of our clients; some nonprofits raise millions online, and some raise $50,000. I think the campaign or event idea itself is at least as important--if not more important--than the technology.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Hopefully others will chime in on this point with their own experiences from adventures in social networks.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 7, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Mobilize your current assets Credit to the Beaconfire Wire for this one.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Mobilize your current assets Credit to the Beaconfire Wire for this one.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

FEBRUARY 3, 2009

Now, we’re seven months into our Google grant, and with it we’ve been able to bring in more than 2000 new members to our e-mail database ? Above all: Experiment. And once you’ve found some ads that work for your organization, keep on experimenting. with a cost-per-acquisition of zero. Did It Work?

Google 37

Google Grant Social Media Adwords 37

Care2

FEBRUARY 3, 2009

Don’t panic by dramatically ramping up the number of hard ask e-mails -- to the exclusion of almost everything else. Experiment with a closed-ended sustainer drive asking those who can to make a one year monthly commitment. 60) Search « Patch-Through Call Services – Finally Ready for Prime Time? Plan for success.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

APRIL 2, 2008

Check back soon for an article covering one nonprofits account of their experience with the program. By modifying bids you can potentially pay less per click while still getting the same amount of traffic. After researching Google AdWords, we realized we should write a follow-up on Google Grants. Just how well did it work for them?

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

APRIL 17, 2008

But then I recalled my own personal experience with getting my feet wet in Web 2.0 and social networking and I heaved a sigh of relief. For me it was like flicking a switch. One day I wasn’t involved and had no interest and then suddenly I’m a twitter addict with multiple blogs and a Facebook account on overdrive.

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

But then I recalled my own personal experience with getting my feet wet in Web 2.0 and social networking and I heaved a sigh of relief. For me it was like flicking a switch. One day I wasn’t involved and had no interest and then suddenly I’m a twitter addict with multiple blogs and a Facebook account on overdrive.

Social Network 28

Social Network Social Media Network Donor 28

Saleforce Nonprofit

NOVEMBER 16, 2021

As we enter into the giving season, nonprofits and grantmakers continue to embrace technology to provide supporters with personalized and relevant experiences. New innovations in our Winter ‘22 release help nonprofits and grantmakers meet new challenges through technology, data, and experiences on one integrated platform.

Integration 59

Integration Platform Experiment Data 59

Care2

MAY 4, 2009

Really good communications still centers on creating a need or fulfilling a psychological/social/emotional need and this is what makes for a fulfilling user experience. Id elaborate on your Ninth Point and really further flesh this out in another article that focuses on how to create demand.

Social Media 76

Social Media Online Communication Media 76

Care2

MARCH 13, 2009

Some Experiments of Civic Participation Whitehouse 2 : Were imagining how the White House might work if it was run completely democratically by thousands of people on the internet. said Greg Elin of the Sunlight Foundation. said Greg Elin of the Sunlight Foundation.

Government 31

Government Social Media Open Advocacy 31

Care2

APRIL 20, 2009

” After you take action, you get sent to a landing page that asks you to share your own experience with having (or not having) Paid Sick Days. We can change this! Tell your Congressperson to co-sponsor the Healthy Families Act.” We raised $ 2,000 in 48 hours to get them started. Greenpeace India offered their support.

Action 28

Action Social Media Online Advocacy 28