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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. That said, I have literally “liked,&# “followed&# and “friended&# more than 100,000 nonprofits.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. If you name your group after your nonprofit, then your horizontal logo is fine for your LinkedIn group’s avatar. It needs to be a strong avatar that makes a solid first impression.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. Despite the fact that social media evolves quickly and news spreads fast online, success on social media and online communications does not happen overnight.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), However, for social media managers in particular, disconnecting while traveling provides an absolutely necessary break from technology and the 24/7 news cycle.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Diversify your news sources. Learn basic HTML.

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8 Essential Nonprofit Tools to Get You off the Ground

NonProfit Hub

Good news, I have some of the answers. The good news is you don’t have to be a designer to do it; you just need Canva. Some features are: Versatile logos – (Great for avatars, email subject lines, business profiles listings, and website headers). Make it easy for your donors with donation software. Instantly downloadable.

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