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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. For example: 1. Strangely, nonprofits have been slow to embrace LinkedIn.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. That said, these best practices will be a work in progress and updated regularly. Create a Google Profile.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta).

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 2/26/12: Please note that the best practices listed below are a work in progress and are updated regularly. Set up your Google/Gmail Account and personal Google+ Profile. . Now, onto setting up your personal profile. Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. e-Newsletter.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Please note that these best practices will be a work in progress and updated regularly. Set up your Google/Gmail Account and personal Google+ Profile. . It is in violation of Google+’s Terms of Service and down the road could result in the deletion of your Google+ Profile and your nonprofit’s Google+ Page.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

For example, the Latin America Work Group’s website is www.lawg.org , but when the organization was setting up its profiles on Facebook, Twitter, and YouTube, “lawg” was not available on all three sites. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. Learn Basic HTML.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. It doesn’t work, however. Don’t try to be clever and put your Facebook Page or Twitter Profile. Use a Horizontal Avatar. It needs to be a strong avatar that makes a solid first impression.

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