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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Thereafter and through November 27, add a #GivingTuesday footer or header image (600 x 200) to your email newsletter that links to your #GivingTuesday website. Best Practice #2: Design Visual Content. Powerful stats. Create an ambassador sign up page and provide sample email text and social media graphics/avatars.

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Five Types of Nonprofit Tweets Guaranteed to Get Retweeted

Nonprofit Tech for Good

If your nonprofit’s tweets never get retweeted, that is the Twitterverse’s way of telling you that your tweets need improvement and that it’s time to experiment with posting different content. You see that those listed below by far got the most retweets: 1) Powerful stats that speak to your mission and programs.

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HOW TO: Tap into the Power of Cause Awareness Days

Nonprofit Tech for Good

Then when planning your content strategy, add the awareness day campaign(s) to your editorial calendar. Design a set of promotional images and graphics for your campaign in order to maximize promotion and sharing on mobile and social media. At a minimum, you need at least six weeks to prepare for an awareness day campaign.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. It’s very important that you invest the time and resources needed to designing a visually distinct, square avatar that matches the overall branding of your nonprofit. HTML allows you to format text and insert links and images on Web pages.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. Powerful stats. “Share” content posted by others on Google+. Does it inspire?

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. Powerful stats. Add your nonprofit under “Employment.” Does it tell our nonprofit’s story?

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Post Content That Inspires Engagement. Post Eye-catching Photos.

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