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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. Quite often your nonprofit’s story can be much better told through images. Absolutely not! Craziness!

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

For example, the Latin America Work Group’s website is www.lawg.org , but when the organization was setting up its profiles on Facebook, Twitter, and YouTube, “lawg” was not available on all three sites. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. Learn Basic HTML.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. There’s way too much marketing happening on social networking sites and not enough storytelling.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. not another site I need to pay attention to.” Not relevant to the vast majority of nonprofits and (whew!)

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

.” It’s worth noting that beginning July 31 Google made it mandatory that all Google Profiles be public which means that your first name, last name, and profile picture will be visible when you participate in public Google Products such as Google Places, Maps, Images, Sites, etc.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Post quality content to the Google+ Stream. There’s way too much marketing happening on social networking sites and not enough storytelling.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.