Remove Audience Remove Language Remove Sound Remove Voice
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If Racial Equity is Our North Star, How Can We Navigate Racial Bias in AI/LLMs?

John Kenyon

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. They may associate words like “fantastic” and “great” more with white-sounding names versus Black-sounding names. Humans must apply an equity lens.

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Your Mission, Your Brand

The Modern Nonprofit

Successful branding helps make your nonprofit recognizable, legitimate, and trustworthy to your audience. Branding includes cultivating a specific language and aesthetic style with assets that are used in all your marketing materials. You do not need the same person acting as the voice of your nonprofit to keep a consistent brand.

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Developing The Creative Skills That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Building Blocks of Effective Creative: Authenticity

M+R

Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. All of the questions we asked about the audience to develop relevant creative apply here as well. But just because there is no face does not mean there is no voice, and the voice still must be authentic.

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7 Tips for Standout Nonprofit Website Content in the Age of AI

Nonprofit Tech for Good

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. Define top audiences, and think through their preferences.

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Need a copy editor? Look in the mirror

M+R

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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Tips for Community Management on Social Media

Media Cause

This process will allow you to learn about your audience, gain feedback through conversations, provide support to your community when needed, and build one-on-one (or one-to-many) relationships on social media. Below are some foundational steps to building your community management strategy: Know your audience. Be authentic.