Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience.

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The Modern Nonprofit

SEPTEMBER 5, 2023

Estimated Reading Time: 4 minutes Adapting to Changes in Facebook Fundraising Tools: A Guide for Nonprofits When you run a nonprofit, you’ve likely leaned on social media platforms for fundraising. It’s easy, widely accessible, and taps into an immense audience.

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Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Luckily, a lot has changed.

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Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. But many international nonprofits/NGOs are unaware of the extent of the available funding, and many do not know how to effectively access, attract and activate U.S.-based Please follow Ms. based donors.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

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Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. It’s time to talk integrations, nonprofit friend. 1) Facebook Fundraising. 1) Facebook Fundraising. Facebook is where it’s at for so many fundraisers. What’s your next step? Your best bud. .

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M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. the nonprofit fundraising apocalypse. These are Google ads, Facebook advertising, and Google display network.

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TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. And what’s this I hear about teens leaving Facebook for other social networks, is this true?

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Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. Feeding America is the second-largest nonprofit in the United States. Many of its partners have loyal audiences on social media.

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Whole Whale

JANUARY 22, 2023

At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). However, many of us are less familiar with the process of creating Facebook Pages , or have never been faced with the need to make one.

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EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

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Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising.

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Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. How Should Nonprofits Use Ad Libraries? Shows ad performance data like impressions, spend, and demographic reach.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Let’s explore a few key tenants of making pop-ups work for your nonprofit: 1. Let’s start by defining what a pop-up is. Use p op-ups only on desktop.

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Top Nonprofits

JANUARY 14, 2022

However, although you engage with it every day, we’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent. The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Introduction to Facebook Challenges.

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sgEngage

MARCH 18, 2022

Nonprofits everywhere felt the squeeze at the start of the pandemic. Because of this, Komen’s Facebook fundraising revenue was down 40% at the outset of COVID-19. . In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results. Step 1: Create a Facebook challenge. .

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Nonprofits Source

JUNE 5, 2023

Thanks to the widespread popularity of social media, it has become easier for nonprofits to get in front of individuals who are willing and eager to help. Across the world, 18% of donors have given through Facebook fundraising tools, with 88% of them indicating that they are likely to give through the platform in the future.

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The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But the truth is, relying solely on Facebook can limit your potential.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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sgEngage

DECEMBER 27, 2021

Maybe your nonprofit is still redefining their goals in light of changing social and professional environments. Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Did you hit or miss the mark in 2021?

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Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. Ready to get started? Chapter 1: Introduction.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. Increased discord on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2018

And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. Facebook has been criticized for its role in spreading fake news and influencing elections. Many nonprofits, specially small organizations, do not have the resources.

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EveryAction

JUNE 15, 2017

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

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Get Fully Funded

SEPTEMBER 20, 2021

Interacting through computers, attending virtual events, and giving digitally means there have been few (if any!) opportunities for your supporters to speak directly with your nonprofit or other individuals who have similar philanthropic interests. There are a variety of different ways that nonprofits use social media on a daily basis.

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Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. If you are looking to increase your reach and engagement with a new or existing audience, consider the following: . It’s Not One-Size-Fits-All.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar. This includes things like nonprofit name, contact information, and address. Check basic information.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. 1) Ask your supporters to create Facebook Fundraisers for you.

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Revenue from Facebook fundraisers alone grew by 14% last year.

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Forum One

AUGUST 12, 2021

Pretty soon, nonprofit fundraisers everywhere will start thinking about their end-of-year campaigns. Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Know and grow your audience. Bonus points for video! Make it easy to give. Pull it all together.

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Bloomerang

JANUARY 21, 2022

In today’s media environment where and how you communicate to your audiences is always changing. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Here are some exciting trends and opportunities worth exploring in 2022 to expand your nonprofit marketing reach.

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Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base.

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Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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