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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

professionals

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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services.

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4 storytelling tips to inspire and engage your nonprofit audience

Candid

This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization.

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Personalization for Better Engagement

Forum One

Website personalization relies on data to optimize the content on a website to cater to a particular visitor. Optimizing your content with personalization allows for audiences to interact with the most applicable content for them, thus creating a better, more engaging user experience. Forum One’s website personalization tool.

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What Makes Team Fundraising Unique? 3 Key Differences

sgEngage

As the coach of a youth sports team or the leader of a school-affiliated academic bowl team, you know that there are some aspects of team fundraising that make it different—and often more challenging—than other types of fundraising. Team members can personalize their efforts. Team members can personalize their efforts.

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A Step-by-Step Approach to Personalization

Forum One

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101